Department website: https://engineering.jhu.edu/cle/academics/undergraduate-studies/marketing-and-communications-minor/
The Marketing and Communications (M&C) program offers Johns Hopkins Arts & Sciences, Engineering, and Peabody students a broad array of courses designed to equip them to lead in the fields of marketing and communications. The program also complements major courses of study in departments across campus. Students will find courses that allow them to pursue their career goals, whether they wish to pursue a career in product or marketing management at a large-scale enterprise or to be more involved in the creative side of the marketing field, including areas such as advertising, public relations, and social media. Marketing and Communications courses are also open to students who choose not to declare the minor.
The Capstone Experience
The Johns Hopkins Center for Leadership Education (CLE) capstone is a culminating, hands-on project in which students apply course knowledge to solve a real-world problem. It develops and demonstrates technical and professional skills—entrepreneurship, research, quantitative reasoning, systems thinking, critical analysis, teamwork, and clear written and oral communication. Aligned with CLE’s focus on problem discovery, the capstone challenges students to identify meaningful, previously unarticulated problems and to use interdisciplinary tools to design and evaluate solutions. Students work with peers and external stakeholders, apply sustainability and entrepreneurial principles, and present their findings to diverse audiences.
In short, the CLE capstone translates classroom learning into practical experience, preparing students to be innovative leaders and effective problem-solvers in their careers.
The information below describes the academic requirements for students entering JHU as degree-seeking students in Fall 2026. Students who entered JHU as degree-seeking students prior to Fall 2026 should view the appropriate archived catalogue.
The Marketing and Communications (M&C) minor is designed to develop marketing and communication skills in a wide variety of professional activities.
The minor requires 21 credits. Grades of C- or higher are required. A maximum of one Satisfactory/Unsatisfactory (S/U) grade may be applied to the Core Courses, Upper-Level Electives, or Capstone Course requirements.
CORE COURSES
| Code | Title | Credits |
|---|---|---|
| EN.660.105 | Foundations of American Enterprise | 3 |
| EN.660.203 | Financial Accounting | 3 |
| or EN.660.207 | Reasoning with Data | |
| EN.660.250 | Identifying and Capturing Markets | 3 |
| EN.661.110 | Professional Writing and Ethics | 3 |
| or EN.661.250 | Oral Presentations | |
| Total Credits | 12 | |
UPPER-LEVEL ELECTIVES
Newly approved courses for Upper-Level Electives may be applied retroactively to satisfy requirements in prior catalogue years.
| Code | Title | Credits |
|---|---|---|
| Complete two courses from the following: 1 | ||
| EN.660.322 | Decision Analytics | 3 |
| EN.661.228 | Improvisational Techniques for Communication | 3 |
| EN.661.306 | Special Topics in Professional Writing: Freelance Travel Writing | 3 |
| EN.661.315 | Culture of the Engineering Profession | 3 |
| EN.661.355 | Special Topics in Professional Writing: Blogging about Food and Culture | 3 |
| EN.661.361 | Crisis Communications | 3 |
| EN.661.370 | Storytelling with Data | 3 |
| Total Credits | 6 | |
- 1
Additional capstone courses may be taken in lieu of Upper-Level Elective.
CAPSTONE COURSE
Newly approved courses for Capstone Courses may be applied retroactively to satisfy requirements in prior catalogue years.
| Code | Title | Credits |
|---|---|---|
| Complete one course from the following: 1 | ||
| EN.660.420 | Strategic Case Analysis | 3 |
| EN.660.450 | Advertising & Integrated Marketing Communication | 3 |
| EN.660.453 | Digital/Social Media & Analytics | 3 |
| Total Credits | 3 | |
- 1
Additional capstone courses may be taken in lieu of Upper-Level Elective.