The Marketing & Communications (M&C) program offers Johns Hopkins Arts & Sciences, Engineering, and Peabody students a broad array of courses designed to equip them to lead in the fields of marketing and communications, and complements major courses of study in departments across campus. Students will find courses that allow them to pursue their career goals whether they wish to pursue a career in product or marketing management at a large-scale enterprise or to be more involved in the creative side of the marketing field, including areas such as advertising, public relations, and social media. Marketing and Communications courses are also open to students who choose not to declare the minor.
In our marketing management courses (tagged CLE-MMGMT), students will learn how to manage both the message and the financial impact of marketing campaigns, as well as how to manage a product line from development to launch. In our marketing communications courses (tagged CLE-MCOMM), students will learn how to form marketing messages and to produce creative content and deliverables for a variety of industries.
Course and Grade Rules and Limitations
The Marketing and Communications minor requires 24 credits.
A maximum of one "S" course may be applied to the minor.
All courses applied to the M&C minor must be completed with a grade of C- or above.
Program Requirement
| Code | Title | Credits |
|---|---|---|
| Core Courses | ||
| Students must complete the following four fundamental courses: | ||
| EN.660.105 | Foundations of American Enterprise | 3 |
| EN.660.203 | Financial Accounting | 3 |
| EN.660.250 | Identifying and Capturing Markets | 3 |
| EN.661.110 | Professional Writing and Communication | 3 |
| or EN.661.250 | Oral Presentations | |
| Upper-Level Electives | 12 | |
| Students must complete four of the following, at least one at the 400-level: | ||
| Cases in Workplace Ethics | ||
| New Product Development | ||
| International Marketing | ||
| Marketing Your Start-up | ||
| Marketing Strategy | ||
| Advertising & Integrated Marketing Communication | ||
| Digital and Social Media Marketing | ||
| Writing for the Law | ||
| Special Topics in Professional Writing: Freelance Travel Writing | ||
| Culture of the Engineering Profession | ||
| Culture of the Media Profession | ||
| Culture of the Medical Profession | ||
| Special Topics in Professional Writing: Blogging about Food and Culture | ||
| Storytelling with Data | ||
| Decision Analytics | ||
| Total Credits | 24 | |