The Master of Science in Marketing (MSM) program is deeply committed to the enhancement and facilitation of each student’s career by combining a world-class education, with highly valuable practical experience, and the Hopkins mission of providing knowledge to the world to inspire our students to achieve their professional goals and make a positive impact in the world of business.
The MSM curriculum incorporates the latest knowledge and technology in the field. Course offerings provide students with a thorough foundation in marketing theory, analysis, and practical applications. The course sequence maximizes student learning by progressing logically from foundation and core theory to specific practice. The program focuses on the application of marketing theory, current and future trends, and state-of-the-art techniques required by marketing professionals for success in the global market.
The program requires 36 credits. Part-time students must complete the program within six years. Part-time MSM students have the option of taking courses onsite, online, or a combination of both.
Students enrolled in the online MSM program will be required to take one course with residency, which includes a two day onsite component, to complete their degree. The onsite residency is held at the Carey Business School’s Harbor East campus in Baltimore, MD.
The curriculum for the MSM program includes the following courses. Course sequence and availability of specific electives may vary and not all electives are available online. Students must consult with an academic advisor to ensure that they take courses in the approved sequence. All courses are 2 credits.
|BU.210.620||Accounting and Financial Reporting||2|
|BU.120.601||Business Communication 1||2|
|BU.131.601||Business Leadership and Human Values||2|
|Select nine of the following:||18|
|Advanced Behavioral Marketing|
|Branding and Marketing Communications 2|
|Business Analytics 2|
|Business-to-Business Marketing & Channel Strategy 2|
|Customer Relationship Management 2|
|Data Analytics 2|
|Integrated Digital Marketing 2|
|New Product Development 2|
|Sales Force Management 2|
|Social Media Analytics|
|Strategic Market Intelligence 2|
Designates course that students enrolled in the online MSM program are required to take as the course with residency to complete their degree
Designates elective courses that are offered online