Department website: https://engineering.jhu.edu/cle/academics/undergraduate-studies/marketing-and-communications-minor/
The Marketing & Communications (M&C) program offers Johns Hopkins Arts & Sciences, Engineering, and Peabody students a broad array of courses designed to equip them to lead in the fields of marketing and communications and complements major courses of study in departments across campus. Students will find courses that allow them to pursue their career goals whether they wish to pursue a career in product or marketing management at a large-scale enterprise or to be more involved in the creative side of the marketing field, including areas such as advertising, public relations, and social media. Marketing and Communications courses are also open to students who choose not to declare the minor.
Goal of the Capstone Experience
Johns Hopkins University's Center for Leadership Education (CLE) capstone experience serves as the culminating academic project for students, offering an opportunity to integrate and apply the knowledge and skills they have acquired in their CLE courses. This capstone project is designed to address a real-world problem, allowing students to demonstrate their mastery of a specific subject area while honing essential skills for their professional careers. By engaging in this hands-on, practical experience, students deepen their technical expertise in entrepreneurship, research, and analysis. They also demonstrate critical thinking, problem-solving, and communication abilities-skills that are vital for success in today's complex, fast-paced professional environments.
The capstone project is a comprehensive, interdisciplinary experience that challenges students to engage in problem discovery, a key focus of CLE's curriculum. Students at JHU are taught to navigate the boundaries of uncertainty, searching for previously un-articulated problems that are worth solving. The CLE capstone experience encourages innovation and provides students with an opportunity to use the tools they acquired in coursework to analyze and address complex, real-world challenges. To complete the capstone project, students use quantitative reasoning, systems thinking, with a focus on approaching problems from multiple perspectives. They collaborate effectively with diverse teams that include other students and external stakeholders.
The capstone experience also emphasizes the importance of effective communication. Students practice articulating their ideas and solutions clearly, both in writing and in verbal presentations. This not only illustrates their ability to convey complex concepts to a wide range of audiences but also prepares them to lead and succeed in entrepreneurial ventures and professional settings.
CLE's curriculum is specifically designed to teach students how to lead with innovation, using principles of sustainability and entrepreneurship to drive impactful solutions. Ultimately, the CLE capstone project is an experiential learning opportunity that allows students to apply what they have learned in the classroom to real-world scenarios and to demonstrate the entrepreneurship, leadership, analytical, and communication skills that they have acquired, ensuring they are not only well-prepared but are also poised to be effective innovators and leaders in their respective fields.
The information below describes the academic requirements for students entering JHU as degree-seeking students in Fall 2025. Students who entered JHU as degree-seeking students prior to Fall 2025 should view the appropriate archived catalogue.
The Marketing and Communications (M&C) minor is designed to develop marketing and communication skills in a wide variety of professional activities. The minor requires 21 credits. Grades of C- or higher are required. A maximum of one Satisfactory/Unsatisfactory (S/U) grade may be applied to the Core Courses, Upper-Level Electives, or Capstone Course requirements. Details of these requirements are as follows:
CORE COURSES
| Code | Title | Credits |
|---|---|---|
| EN.660.105 | Foundations of American Enterprise | 3 |
| EN.660.203 | Financial Accounting | 3 |
| or EN.660.207 | Reasoning with Data | |
| EN.660.250 | Identifying and Capturing Markets | 3 |
| EN.661.110 | Professional Writing and Ethics | 3 |
| or EN.661.250 | Oral Presentations | |
| Total Credits | 12 | |
ELECTIVES
| Code | Title | Credits |
|---|---|---|
| Complete two courses from the following: 1 | ||
| EN.660.322 | Decision Analytics | 3 |
| EN.661.228 | Improvisational Techniques for Communication | 3 |
| EN.661.306 | Special Topics in Professional Writing: Freelance Travel Writing | 3 |
| EN.661.315 | Culture of the Engineering Profession | 3 |
| EN.661.317 | Culture of the Medical Profession | 3 |
| EN.661.355 | Special Topics in Professional Writing: Blogging about Food and Culture | 3 |
| EN.661.361 | Crisis Communications | 3 |
| EN.661.370 | Storytelling with Data | 3 |
| Total Credits | 6 | |
CAPSTONE COURSE
| Code | Title | Credits |
|---|---|---|
| Complete one course from the following: | ||
| EN.660.420 | Strategic Case Analysis | 3 |
| EN.660.450 | Advertising & Integrated Marketing Communication | 3 |
| EN.660.453 | Digital/Social Media & Analytics | 3 |
| Total Credits | 3 | |
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Additional capstone courses may be taken in lieu of elective credits.