Department website: https://engineering.jhu.edu/cle/academics/undergraduate-studies/marketing-and-communications-minor/
The Marketing & Communications (M&C) program offers Johns Hopkins Arts & Sciences, Engineering, and Peabody students a broad array of courses designed to equip them to lead in the fields of marketing and communications, and complements major courses of study in departments across campus. Students will find courses that allow them to pursue their career goals whether they wish to pursue a career in product or marketing management at a large-scale enterprise or to be more involved in the creative side of the marketing field, including areas such as advertising, public relations, and social media. Marketing and Communications courses are also open to students who choose not to declare the minor.
In our marketing management courses (tagged CLE-MMGMT), students will learn how to manage both the message and the financial impact of marketing campaigns, as well as how to manage a product line from development to launch. In our marketing communications courses (tagged CLE-MCOMM), students will learn how to form marketing messages and produce creative content and deliverables for a variety of industries.
Facilities
The CLE Full-time Faculty and staff offices are located on the first and third floors of Wyman Park Building.
The information below describes the academic requirements for students entering JHU as degree-seeking students in Fall 2024. Students who entered JHU as degree-seeking students prior to Fall 2024 should view the appropriate archived catalogue.
The minor in M&C requires 21 credits. A grade of C- or higher is required. A maximum of one Satisfactory/Unsatisfactory (S/U) grade may be applied to the Core Courses, Upper-Level Electives, or Capstone Course requirements. Details of these requirements are as follows:
CORE COURSES
| Code | Title | Credits |
|---|---|---|
| EN.660.105 | Foundations of American Enterprise | 3 |
| EN.660.203 | Financial Accounting | 3 |
| EN.660.250 | Identifying and Capturing Markets | 3 |
| EN.661.110 | Professional Writing and Communication | 3 |
| or EN.661.250 | Oral Presentations | |
| Total Credits | 12 | |
UPPER-LEVEL ELECTIVES
| Code | Title | Credits |
|---|---|---|
| Complete two courses from the following: 1 | 6 | |
| Cases in Workplace Ethics | ||
| New Product Development 2 | ||
| Writing for the Law | ||
| Special Topics in Professional Writing: Freelance Travel Writing | ||
| Culture of the Engineering Profession | ||
| Culture of the Medical Profession | ||
| Special Topics in Professional Writing: Blogging about Food and Culture | ||
| Storytelling with Data | ||
| Communicating with Data: Analysis, Visualization, Narratives | ||
| Reasoning with Data | ||
| Decision Analytics | ||
| Total Credits | 6 | |
- 1
Students may take 400-level courses (see Capstone Course section below for options) to satisfy the Upper-Level requirement.
- 2
Students may complete EN.660.352 New Product Development or EN.660.461 Fundamentals of Product Management to satisfy the Upper-Level Electives or the Capstone Course requirement.
CAPSTONE COURSE
| Code | Title | Credits |
|---|---|---|
| Complete one course from the following: | 3 | |
| Strategic Case Analysis | ||
| Advertising & Integrated Marketing Communication | ||
| Digital Media and Analytics | ||
| Entrepreneurship | ||
| Fundamentals of Product Management 1 | ||
| Total Credits | 3 | |
- 1
Students may complete EN.660.352 New Product Development or EN.660.461 Fundamentals of Product Management to satisfy the Upper-Level Electives or the Capstone Course requirement.