Program Requirements
Students are required to complete the Graduate Certificate in one year. Students must consult with an academic advisor to ensure that they take courses in the approved sequence. The certificate consists of six courses (12 credits). All courses are two credits. Course waivers are not permitted for this certificate.
| Code | Title | Credits |
|---|---|---|
| Required Courses (4 Credits): | ||
| BU.420.710 | Consumer Behavior | 2 |
| BU.410.620 | Marketing Management | 2 |
| Elective Courses (Pick 4): | 8 | |
| Customer Relationship Management | ||
| Integrated Digital Marketing | ||
| Marketing Research | ||
| Strategic Market Intelligence | ||
| Social Media Analytics | ||